From Russia to New York: A singular Founder’s Journey
Mariya Nurislamova emigrated to Big apple from Perm, Russia. Her fascination with fragrance commenced early — she recollects that, inside the Soviet Union, her relatives’s limited scent choices manufactured the 1st come upon with a French perfume feel like a "surreal, decadent" moment that ignited her eyesight for combining scent with liberty and discovery
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Armed which has a B.S. in Arithmetic and Laptop or computer Science from Perm Point out Complex University as well as a BBA in Promoting Management from Baruch College (Zicklin Faculty of Business enterprise), she blended analytical wondering with Artistic organization method
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Serial Entrepreneurship & Building Scentbird
Right before founding Scentbird in 2013, Mariya co-Launched Neuvey, an IT and marketing and advertising company, and Missionelle, a Girls-focused on line marketplace. She also co-created Beta 7 days, a networking conference for tech business people
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The Birth and Increase of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya introduced Scentbird in early 2013, reworking perfume discovery with a subscription design which offers consumers a thirty-working day sample of luxurious and niche fragrances for around $fifteen per month
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In 2018, Scentbird lifted a Series A round of $18.6 million, led by Goodwater Cash and supported by Y Combinator and others. At that time, the business experienced developed from just four hundred to over 250,000 subscribers and had expanded its merchandise line to incorporate extra individual care and home fragrance offerings
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Growth, Rebrand, and Innovation
Underneath Mariya’s Management, Scentbird has ongoing to evolve. In 2022, the model underwent An important rebrand — unveiling a modern, fashionable id, growing its selection to incorporate candles, launching eco-acutely aware strains like Sanctuary in support of endangered species, and broadening its international reach, such as Canadian growth
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The corporate now presents about 600 designer and area of interest fragrances, and strategic initiatives like a collaboration with Saks let subscribers to get total-dimension bottles straight through a co-branded working experience
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Local community-Driven Engagement and Recognition
Scentbird’s initial-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s vision for Mixing tradition with modern electronic engagement. The awards highlighted client trends as a result of facts-knowledgeable categories like Fragrance Influencer with the Yr, Rising Star, and Major New Launch, and arrived at many 1000's globally by using Dwell streaming
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Entrepreneurial Point of view & Funding Insights
Mariya has spoken candidly regarding the challenges of early fundraising. She described bootstrapping Scentbird for nearly a 12 months before securing $40,000 within the Business owners Roundtable Accelerator in NYC, which paved just how for any $a hundred,000 angel investment decision just after Scentbird began getting traction
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Ventures Further than Fragrance
Her entrepreneurial spirit extends into several makes. Along with Scentbird, Mariya scentbird ceo co-Launched:
Deck of Scarlet (2016): a customizable make-up membership services.
Confessions of a Rebel, Goodhabit, and Sanctuary: makes underneath the Scentbird umbrella focusing on crowdsourced fragrance, blue-mild skincare, and conservation-centered fragrance, respectively
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She also serves as CEO of Drift, a car or truck-freshener membership services acquired in 2022, demonstrating her skills in scaling e-commerce and membership styles throughout verticals
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Controversy & Brand Separation
Although Mariya is celebrated for her organization acumen, she has also drawn scrutiny for her spiritual and esoteric written content—masking subject areas like meditation, chakras, and alternate truth theories—which some customers discovered controversial. She maintains that her private beliefs continue to be independent from Scentbird’s operations
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Legacy & Leadership
Mariya’s leadership has transformed Scentbird from a distinct segment startup into one of the most revolutionary fragrance subscription services. Through her data-pushed, shopper-centric solution, she has built luxurious fragrance exploration available, personalized, and sustainable.